5 things you have to check before buying Bluetooth marketing hardware

Posted August 25, 2008Filed under: Bluetooth Marketing Tags: mobile marketing, marketing, proximity marketing, Bluetooth Marketing, bluetooth advertising, buying guide

Bluetooth Marketing Hardware
If you’re about to buy a Bluetooth marketing device, be aware not all of them are the same. Many startup companies will try to sell you a piece of software which will be a 1 month work of an average developer: the application which is simply finding mobile phones and sending files using 1 bluetooth dongle (7 connections).
So here is the list of 5 things you have to ask:
1. Bluetooth Device Detection Time.
How long does it take for a device to find Bluetooth-enabled mobile phone? If 60 seconds or more, customers will not wait.
2. Mobile phone/PDA Recognition.
Does it recognize different mobile phones? How large the database of devices is? This feature is crucial. It ensures you are able to send your customers pictures, music, games, applications readable by their mobile phones (or PDAs).
3. Remote control.
Are devices controllable via the Internet? What are the features of management panel? Does it provide you with all detailed statistics? Can you manage different hotspots and campaigns? What’s the price per month/year.
4. Number of concurrent Bluetooth connections.
How many customers may be reached at the same time? The minimum is 21-28. Some companies will offer 7 - this is pointless because it means they use 1 Bluetooth dongle both for searching and sending. Some devices support 35 or even 56 - it might be helpful in a very high traffic locations.
5. Customers and References?
Many companies claim to have a great Blueototh platform. Yet they do not provide any case studies, nor customers. It might be a good idea of checking that too.

http://bluespotmedia.ning.com/