SnapTell Powers Interactive Mobile Marketing Solutions in Martha Stewart Weddings Magazine

Monday, January 12, 2009
By Nurul Haque

SnapTell California-based SnapTell, a provider of image recognition-based mobile marketing solutions will enable marketers to offer interactive or ‘live’ advertisements in the Winter 2009 issue of Martha Stewart Weddings. Martha Stewart Weddings is the top selling bridal magazine on newsstands and provides high value brides with ideas and advice for the dress and beyond. The magazine inspires and informs readers by fusing impeccable style with beautiful, creative ideas for every detail of the most important celebration of their lives. Martha Stewart Weddings is the first bridal magazine to use SnapTell technology with interactive advertisements.
Martha Stewart Weddings Winter 2009

Martha Stewart Weddings Winter 2009

More than 200 advertisers are featured in the magazine offering tips from the Martha Stewart Weddings archives, special offers, store locators, ringtones and wallpapers. Using SnapTell’s image-recognition technolgoy, the latest issue allows readers to take pictures of featured advertisements with a mobile-phone camera, send the image to martha@snaptell.com and instantly get back content from that advertiser. AT&T and Verizon users are also allowed to send the image to the short code 707070. The latest issue was released on newsstands from December 29, 2008.

“We are committed to delivering innovative ways for our advertisers to build on our relationship with readers,” said Amy Wilkins, Senior Vice President, Publisher, Martha Stewart Weddings.

“We know our bride is shopping every page of our magazine as she plans her big day. This program allows us to increase her engagement with us and many of our advertisers at a critical time in her planning process. SnapTell’s ease of use and on-demand utility make this an effective and far-reaching solution.”

SnapTell offers a highly customizable and integrated mobile marketing solution. The ‘Snap.Send.Get’ solution from SnapTell enables advertisers to reach a broad audience by delivering customized content. That content can include coupons, videos or photos, website links or product information, directly from the pages of the magazine.
SnapTell Image Recognition-Based Mobile Marketing Solutions

SnapTell Image Recognition-Based Mobile Marketing Solutions

The SnapTell solution enables consumers to easily access marketing content and information on the go, driving brand awareness, conversion, loyalty and revenues. It is an end-to-end solution that gives marketers the ability to reach consumers and create a brand relationship with them. SnapTell’s “Snap.Send.Get” works with almost all camera phones, does not require the consumer to download any special software and is an opt-in solution for the reader. The solution is also fully trackable, providing clear ROI for participating advertisers.

“Our technology provides the perfect platform for Martha Stewart Weddings to give their advertisers a stronger ability to engage with their audience. Martha Stewart Weddings and their advertisers have used our solution brilliantly,” said Gautam Bhargava, Chief Executive Officer and Founder of SnapTell.

“The mobile industry is poised for explosive growth and SnapTell’s ‘Snap.Send.Get’ solution is allowing publications of all sizes to engage readers and drive brand recognition for advertisers.”

Founded in 2006, SnapTell offers an innovative way to the marketers to connect to their consumers, using SnapTell’s image-recognition technology. Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics.

SnapTell has already served Popular Science, US Weekly, Rolling Stone magazine, Wired magazine, ESPN The Magazine, GQ Magazine, Men’s Health Magazine. SnapTell’s customers include global brands, agencies and publishers. SnapTell’s ‘Snap.Send.Get’ mobile marketing solution has been used to conduct innovative interactive mobile marketing campaigns by some of the most recognized brands such as Absolut, Adidas, Aviva, Acer, Axe, Chevrolet, Coca Cola, Chrysler, Discovery Channel, Dell, Gillette, HBO, LG, Samsung, Sony, Toyota among others.
Source: SnapTell
www.bluespotmedia.ning.com