Chicago-based Mobigosee, a leading innovator of transformational mobile marketing technology, has announced plans for its “Mobile Tuesday”. Mobile Tuesday, similar to the traditional ‘circular’ received in the mail, comprises offers, discounts, coupons, store location information and purchasing power delivered directly to mobile phones. The company has announced that each year, its “Mobile Tuesday” will run for 52 weeks, delivering coupons, offers, discounts and information to consumers from retailers and other organizations interested in tapping the power of mobile commerce directly to mobile phones.
The company’s transformational, customized mobile marketing technology platforms enables leading retailers and organizations to extend their brand to a surging mobile phone public.
For consumers, who sign up to “Mobile Tuesday”, it enables them to search for goods and services, special offers, news, store locations and customer service; and the ability to tap their favorite retailers for one-touch, on-the-fly purchasing power and access to information from their mobile phones. Mobigosee’s state-of-the-art mobile marketing experiences are delivered through a suite of services tailored to meet a company’s specific mobile marketing needs.
“It’s an absolute win-win for retailers and a must-have for consumers,” said Mobigosee Founder, CEO Tanya Penman. “While the economy remains unpredictable and retail expectations lower than ever, American innovation has never been stronger. We believe the mobile market represents a burgeoning opportunity for retailers and organizations to transform their traditional web presence into a visually appealing, tightly-branded mobile marketing platform.”
According to Forrester Research’s Benchmark 2008, “Forecast Growth of Devices and Access in the United States”, three quarters of US adults have a cell phone. Mobigosee’s proprietary mobile marketing platform,which has been in development for the past year, increases the consumer experience by offering them special promotions, offers and discounts from their favorite retailers every Tuesday, similar to the regularity of a circular in the mail with the use of mobile coupons.
According to the Cellular Telecommunications and Internet Association, as of June 2008, there were more than 262 million wireless mobile phone subscribers, which represented 84% of the US population. This represents an increase of 35% from 194 million in June 2005 and nearly three times more than the 97 million wireless subscribers in June 2000. ESPN, one of the top-rated mobile sites, already attracts 10 million unique visitors per month. These figures talk volumes about the opportunity that mobile advertising has for itself.
Mobigosee has also launched two informative sites to educate the marketplace and enable consumers to opt-in to Mobile Tuesday - consumers can find more information on the online website www.aboutmobiletuesday.com, or through mobile phones by visiting www.mobiletuesdays.com or sending SMS with the keyword TUESDAY to 23907.
Source: MarketWatch
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