Fujitsu Transaction Solutions, the wholly owned subsidiary of Fujitsu Limited has partnered with InMotion Digital Media, a provider of mobile marketing, commerce and entertainment solutions, to offer mobile marketing services to the retail industry. As per the agreement, InMotion’s will integrate its Flip Pocket Connect software with Fujitsu technology to enable marketing campaigns to mobile devices. The solution will offer retailers the ability to send promotions and coupons to mobile subscribers across various geographies and operators.
InMotion has been providing mobile solutions for more than ten years on a global basis in a variety of verticals including, retail, hospitality and leisure. InMotion’s solutions have been used by many enterprise clients in the retail space including such offerings as mobile coupons, mobile loyalty programs, special offers and integrated offerings that bring unique value to both the consumer and the retailer
“The mobile device is the next promotional frontier for retailers, bringing unmatched personal and pervasive reach,” said Peter Wolf, vice president of Self-Service and Univations operations at Fujitsu Transaction Solutions.
“Our partnership with InMotion Digital Media, and the combined mobile marketing solution, will empower both retailers and consumers with the ability to send and receive coupons and other offerings in a targeted and timely manner,” added Wolf.
“Mobile marketing requires a unique combination of marketing and technical expertise to develop a campaign that is tailored to a retailer’s specific needs,” said Larry Lehoux, CEO of InMotion Digital Media.
Fujitsu offers software, point-of-sale store technology, U-Scan self-checkout systems, U-Serv self-ordering systems and multi-vendor lifecycle services. Customers include Canadian Tire, Chevron Corporation, Hallmark, H-E-B, Kroger, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Staples, Stop & Shop and The TJX Companies, among others.
“Our Flip Pocket Connect application, with Fujitsu’s technology, combines these critical elements to form a robust, user-friendly solution that will help retailers navigate these emerging and uncharted waters,” commented Lehoux.
The companies made the announcement at the National Retail Federation (NRF) 98th Annual Convention and Expo, held on 12th & 13th of January in New York City. Fujitsu also allowed visitors to its NRF Booth to experience the solution ‘live’. Visitors used their mobile phones to text numbers to a short code and then receive a promotional message and a coupon.
Source: Fujitsu
www.bluespotmedia.ning.com
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