A Wake-Up Call For Mobile Marketing

Something that has been close to my heart ever since I can remember is education. It’s a boring subject for most, but if you’re reading this, chances are that you’ve completed high school and some form of tertiary education. You have an opinion and on top of that, one that matters. Regardless of whether your 18 or 80, you will acknowledge the importance of education.
As well as the startling realisation that we, the graduates, are some of the selected few to have been granted with that luxury. Motivation and ambition are arguably two of the core factors that got us to where we are today. Many of us had the support structures from parents, siblings or guardians. Some of us are not that lucky though.
We all have one thing in common though, sporting heroes. Whether it is John Smit, Ashwell Prince or current Olympic silver medalist, Khotso Mokoena. They all have an unmatched ability to motivate.
Add a mobile phone and an innovative and passionate drive for education and you get www.boostup.org. The only pity is that it’s a US based model. But let’s hypothesize for a second here.
The function of boostup.org is to offer a “Wake-Up Call” mobile marketing program that motivates teens to get up and go to school.
It features free ringtones and motivational wake-up call messages from celebrities and sporting heroes. A hypothetical example of such a wake-up call message would be:
“I’m Khotso Mokoena. I’ve been a long jumper for the past four years. I made the SA Olympic Team in ‘08. I won a silver medal at my first Olympic Games. But before all that, I had to wake up, get out of bed, and go to school. Maybe you should, too.”
This is a straight forward, no frills marketing campaign aimed at the youth. Something I’m sure will interest many people that are pro-actively campaigning for education of the youth.
Of course, the million dollar question always remains…will I make money from it? My answer is simple. There’s commercial potential in any campaign. If the strategy is correct, the cause is worthy, the money is bound to come.

http://bluespotmedia.ning.com/