The female of the species are more attentive than the male

I know people that could well have been surgically attached to their mobile phones. These people hardly ever miss a call, regardless of who is calling, their phones often don’t even have the opportunity to complete the text message alert or the text has been read and replied to.
I have categorically positioned these people on my high potential mobile marketing list. Come hell, high water, divorce, dinner or speed traps, a beep from their phones creates an instant extrasensory reaction from these people.
What I’ve found from my close observation of these people is that they seem somewhat more prone to responding to marketing material, signing up for various services and are more often than not seemingly oblivious to fine print.
The amounts of time I have been asked why their phone bill accumulates unknown deductions each month is countless. They are soft targets, for want of a better phrase.
What I’ve gathered from my informal research is that these consumers have quite similar character traits among them.
They are predominantly female.
They are younger, typically youths and young executives.
They are creative people, communicative and generally the social type.
They are risk takers. It seems that women are more likely to take risks than men. Invaluable to the business world in my opinion.
They are better at time management, are more organized and also more impulsive.
They are better listeners and would allow you more time to conduct your message than men. Therefore, if it’s attention you’re after, women are more lenient.
Marketers sometimes have difficulty identifying target audiences. Generally, you may find that they portray marketing messages to men if the product in question is targeted at men. Similarly, I have spoken to numerous people that simply cannot comprehend marketing to youths. More often than not, their reason for it is that youths don’t have spending capacity.
They possibly don’t have spending capacity, but the power to influence should not be disregarded.
Women and youths are perfect digital marketing target audiences, especially in the mobile field. If the message is correctly conveyed, timeously delivered and properly addressed, the returns should be greater, regardless of the product.
In Cape Town there are 7 men to every woman according to popular statistics, but in the world, there are probably 7 women to every male that would consider marketing and advertising messages.
I believe a smart marketers should fancy their chances.

http://bluespotmedia.ning.com/