Nissan launches Bluetooth proximity marketing campaign with Boomerang Media and Hypertag

A Hypertag is short-range device that is used to send information to mobile phones via Bluetooth.What is proximity marketing?Proximity marketing is the ability to push content or coupons to mobile devices via Bluetooth. A hypertag will push out the messages in the local proximity and anyone with Bluetooth turned on can accept the receipt of these messages.What is Nissan doing?Nissan has created a new campaign for the new Qashqai model. The campaign will run in London and there are 80 Bluetooth Hypertags in bars and cinemas. The Hypertags are situated in the Boomerang Bluetooth network. This is the largest Boomerang Bluetooth campaign that has been created by Manning Gottlieb.
From the press release:Rachel Harker, co-founder of Hypertag, said: “This deal makes brilliant use of the network of Hypertags installed in Boomerang sites. These locations are generally high dwell-time areas and so rich content such as video is a real draw for consumers in these venues. Proximity marketing has the ability to reach out and touch consumers in places and times that other media cannot reach – Nissan have recognised this with what is a hugely innovative campaign.”

http://bluespotmedia.ning.com/