MangoMobile assists Nissan with Mobile Marketing

Rating: mango, mango, mango …. Mango mobile marketing!
MangoMobile and Nissan to push new Rogue Crossover Vehicle Oneline2Mobile Ad, Advergame and Mobile Wallpapers.MangoMobile has many hats it’s a reseller a marketer a discounter in Europe and now its powering Nissan’s mobile ad campaign offering direct to consumer games and services.
From the press release“While the mobile medium is a perfect fit for the Nissan Rogue brand, we knew that we had to make it easy for consumers to discover and ultimately acquire the Rogue mobile content,” said Robert Brown, Sr. Manager, Interactive Marketing, Nissan North America, Inc. “We achieve this by combining the broad reach of the online medium with the simplicity of our new ‘Online2Mobile’ rich media ad units. These ad units effectively circumvent the click-thru while simultaneously removing many of the barriers to entry consumers face with respect to mobile content.”
The Rogue downloadable mobile advergame is also an industry-first in the North American market. The Nissan Rogue mobile game features challenging game play, accelerating difficulty levels and a community leaderboard in tandem with Nissan Rogue branding and key market positioning. Additionally, the Rogue Mobile game breaks new ground with respect to performance tracking and measurability, delivering an unprecedented level of data and consumer insights back to Nissan.
“While many are content with entering the mobile marketing space via simple text campaign, it’s always great when a client like Nissan comes along and shows real initiative … encouraging our strategists and developers to really push the envelope and launch a breakout mobile campaign that spans mobile gaming, online advertising, text distribution and even downloadable wallpapers,” said Jamie Wells, Vice President, Strategy & Client Services, MangoMOBILE. “We are thrilled to be working with TEQUILA\ and Nissan on the Rogue launch, and look forward to working with them on even more innovative, more forward-leaning mobile marketing campaigns in the months and years to come.”
What we think?What is it about cars and mobiles. Nearly every mobile operator in North America and Europe has started off selling marketing and advertising to car manufacturers. The promotions tend to focus on click for free test drive. This new promotion with Mango goes a step further as its fuelled by an Advergame that is pushed directly to consumer.
Personally, I think marketing can never be too bad, but introducing Advergames D2C is a bit risky as if there are any implementation, download or use issues – the consumers might blame the sponsor of the service. On top of that its not clear if the adverts on the Advergame are all from Nissan or if they will also have other advertisers or if this can change over the air in the future. This means that data transfer costs are out of the control of the consumer – which could mean higher bills or in some cases even runaway bills.

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