Mobile and the Holidays

I’m away on vacation and what better way to entertain than to provide you with my “mobile and the holidays” snippets where I’ll explore the world of mobile communications, marketing and value added services that I pick up or conjure up during my vacation.
Getting right into it then. It is my brother’s birthday today and his phone has been ringing off the hook with text messages and congratulatory calls.
One such text message came through from his Medical Aid Service Provider. My immediate reaction was to commend them for the personal connection they have with each of their customers, if only until my brother mentioned that he had signed with another Medical Scheme more than a year ago.
Pity? Bad database management? Or a way to remind my brother that they’re still out there?
What do you think?

http://bluespotmedia.ning.com/