Unfortunately, the festive season also goes along with depression, loneliness, desperation and despair. While the majority of people are merrily basking away in the sun, drinking, sharing and laughing with family and friends, there are the selected few that, even with people around, are desperately seeking for some solace.
When we read “the selected few”, the word niche should pop into our heads immediately. During the festive season, there is an opportunity for churches, social services and even welfare to tap into this niche and provide some much needed solace, inspiration and in some cases, life saving services.
[Why churches still don’t keep databases of its flock is possibly still due to the ongoing debate among religions over whose god is real. It’s all about prioritizing isn’t it?]
Pity, because an opt in text message service for people in desperate need of reassurance, faith and guidance during these testing times would actually serve a much greater purpose as the bickering over which of us will actually make it into the pearly gates.
This service could also be categorised to include suicide messaging, either distributing constant support messages or have an actual representative of the church in various areas available on call-out for severe cases where SOS messages are sent in.
Only last week I found myself in a conversation of a person whose friend’s parents were killed in a freak car accident, and while friends and family are there to offer their love and support, it’s often in silence that these people suffer. A message service for people in morning and despair would add much needed solace during a season in which we are to celebrate.
What about fun? Festive ringtones, MMS message templates, jingles and literature could all add additional value to every person’s holidays. I found myself sending fifty text messages this morning to friends, family and clients wishing them the merriest of Christmas. Adding a fun element to the church helps keep the relationship active while we are away.
There are so many opportunities to add value to people’s lives during a time when our peers, our god and our churches are so easily forgotten.
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