MMA Reveals Membership Growth

Mobile is on track to be the most pervasive media channel in the world. Over one billion mobile devices are sold annually, and ubiquitous consumer usage will soon make mobile the primary screen worldwide. Always on and always connected – even more than the TV and web – the mobile channel provides brands with the unique ability to connect with their consumer like never before, building a meaningful dialogue of engagement between the brand and the consumer.With such growth come challenges to marketers: What are the best practices for all players? How do brands engage? How are other marketers maximizing the channel, and how are they gauging their success? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix?
The Mobile Marketing Association’s Mobile Marketing Forum series brings the entire mobile marketing ecosystem together under one roof. In partnership with Informa Telecoms & Media, the series brings together leading operators, brands, agencies, content providers, entertainment and media companies from around the globe to drive the momentum for mobile marketing adoption. The forums deliver the best learning and networking experience of any event in the mobile space, complete with fully interactive agendas packed with the latest brand, operator and agency case studies designed to give you the most value from your attendance. Those new to mobile will learn best practices with real-world application, and those already engaged in mobile can learn how to deploy more advanced capabilities to enhance existing mobile initiatives.
You will hear from industry thought leaders who really challenge existing thinking and drive initiatives; you can expect powerful debate and well-facilitated interaction; you will meet new partners and business connections; and you can expect to leave each event with new ideas and perspectives that will change the way you do business.

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