Sybase teams up with AFP for global news on your mobile

Marketers hungry to take advantage of the growing advertising dollars being spent on the mobile platform can now consider reaching their target audience alongside the breaking news content of global news provider Agence France-Presse (AFP).
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), announced it has teamed with Agence France Presse (AFP) to deliver global news content to users of Sybase 365™AvantGo®.
Sybase 365's collaboration with AFP will put global news from the world's oldest established news agency on any mobile device at no additional charge to the end-user.
"There's no question mobile devices continue to play an increasingly important role in keeping consumers connected to the news, information and people they care about," said Gilles Tarot, marketing director for AFP in North America. "Ensuring our readership has access to our global news content in the manner that best suits their needs -be it in print, online or mobile through AvantGo-was the next logical step for us."
"The continued expansion of news content on AvantGo is a win-win situation—allowing consumers greater choice in content, and content providers a wider distribution channel," said Michael Kurtzman, managing director of mobile advertising for Sybase 365. "For added flexibility, we're making the AFP channel available in both a browser and downloadable client—allowing users to view news in an online or offline format."
Sybase 365 AvantGo provides media content partners and marketers with a turnkey, ad-funded mobile distribution solution without the cost of building an initial mobile audience or advertiser network, and provides advertisers with reach into a highly desirable mobile audience. Providing over 800 media sources for users to choose from—ranging from niche hobby magazines to blogs and breaking global news, AvantGo is the largest provider of web content for mobile devices.
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