Simplewire Provides SMS Aggregation for Guinness Beer Promotion - by Cindy Romano

Simplewire, a U.S.-based SMS aggregator, enables Guinness Beer to launch its first SMS cross-carrier short code advertising campaign. The campaign utilizes cross-media platforms including television, radio and print to drive additional user interaction from their mobile handset via SMS (Short Messaging Service). By responding from their handset, users may be entered to win free Guinness Beer or other prizes. Ann Arbor, MI (PRWEB via PR Web Direct) September 1, 2004 — Simplewire, a U.S.-based SMS aggregator, enables Guinness Beer to launch its first SMS cross-carrier short code advertising campaign. The campaign utilizes cross-media platforms including television, radio and print to drive additional user interaction from their mobile handset, via SMS (Short Messaging Service). By responding from their cell phones and wireless PDAs, users may be entered to win free Guinness Beer or other prizes. Simplewire collaborated with Vanso and Soapbox Mobile, a leading mobile marketing agency and application service provider, to help organize the campaign and build the custom application. Soapbox Mobile’s Anywhere™ Mobile Marketing Platform serves as the application’s foundation and Simplewire’s Software Development Kits (SDK) were utilized to handle the transmission of 2-way SMS over the Simplewire Wireless Messaging Network. About Simplewire Simplewire is an aggregator of SMS services in the U.S. wireless market. The Simplewire Network provides the most direct and reliable route into each operator’s network, offering timely and accurate delivery of every wireless message. Through its extensive set of connectivity agreements, Simplewire provides standard SMS and mobile content delivery, cross-carrier short codes, premium SMS and other value-added mobile services. About Vanso Vanso is a provider of business-class mobile marketing services. Vanso is an emerging player in the mobile industry as a result of its unique platform for integrated marketing campaigns. Vanso’s networking expertise and client relationships build the foundation for the successful execution of mobile marketing initiatives. About Soapbox Mobile Soapbox Mobile is an application service provider (ASP) specializing in mobile applications and services such as m-commerce, mobile marketing and mobile CRM (Customer Relationship Management). The company enables consumer brands, products and services, non-profits, and marketing, advertising, promotional and public relations agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. Contact Information: Cindy Romano e-mail protected from spam bots

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