ROK's Geniem Launches DIY Bluetooth Marketing Service for Advertisers

LONDON and HELSINKI, Finland, Sept. 17, 2008 (GLOBE NEWSWIRE) -- ROKEntertainment Group (OTCBB:ROKE), the global entertainment company, todayannounces the launch of ROK Promoter, an intuitive web-based application whichallows advertisers to easily create and manage their own Bluetooth advertisingcampaigns, direct to consumers.ROK Promoter has been developed by Geniem, the Finland-based mobile applicationsdevelopment subsidiary of ROK.ROK Promoter enables advertisers to build, deploy and monitor Bluetoothproximity-marketing mobile video campaigns themselves, via an easy-to-use webinterface, without the need for third-party agency involvement."The power of opt-in, one-to-one marketing, through mobile phones and, inparticular, being able to reach customers at that crucial point where buyingdecisions are being made, is becoming ever-more important and valuable toadvertisers," said Laurence Alexander, Group CEO of ROK, "so we set out to makethe process of creating, delivering and monitoring such campaigns as easy aspossible for advertisers."Proximity marketing via Bluetooth is a particularly attractive proposition toadvertisers because of the low set-up cost and easy interaction for users. UsingBluetooth transmitters, marketers are able to engage with mobile phone users inspecific locations in a highly targeted fashion."Until now, Bluetooth marketing has been something of a black art with a numberof specialist companies providing a range of services for advertisers," addedAlexander, "whereas now, with ROK Promoter, we put the advertiser in control."ROK Promoter is available to license on a weekly, monthly or long-term basis.ROK Promoter converts video and images to the appropriate size to fit differentcell phone models and screen sizes. It easily manages multiple Bluetoothtransmitters in multiple locations while providing live audience-impactstatistics and summary charts to monitor results."We have seen increasing demand for Bluetooth marketing services fromadvertisers and, while some are happy for us to manage their campaigns, otherswould like to have more control whilst benefitting from the lower price ofundertaking the work themselves," said Artturi Ala-Kauttu, Head of Bluetoothproducts at Geniem.ROK has developed proximity-marketing packages suitable for advertisingcampaigns of all sizes. Primarily aimed at marketing companies, ROK Promoter isideal for anyone who wants to run their own Bluetooth campaigns using industryleading easy to use technology.For more information please visit www.rokpromoter.com or contactsales@geniem.comAbout Geniem Ltd.Geniem creates private labels on-device portal (ODP), Bluetooth marketing andsocial media applications for media companies, brands and wireless applicationservice providers. Geniem powers services for companies like VT4, MondadoriDigital, Pepsi, ABC, MultiChoice, SonyBMG Finland and Fremantle Media to namefew. More information www.geniem.comAbout ROK Entertainment Group Inc.ROK Entertainment Group Inc., (OTCBB:ROKE) founded in 2004, is a global mobileentertainment group. With approximately 200 staff worldwide, ROK has filed morethan 40 international patents for its suite of innovative mobile technologies.With 3.3 billion mobile handsets in use worldwide, the mobile entertainmentindustry is a multi-billion dollar business.ROK TV enables the streaming of live and on-demand TV to mobile phones overmass-market 2.5G, as well as over 3G and Wi-Fi.www.rokent.comThe ROK Entertainment Group logo is available athttp://www.globenewswire.com/newsroom/prs/?pkgid=5361Forward-Looking StatementThe information contained in this new release, other than historicalinformation, consists of forward-looking statements that involve risks anduncertainties that could cause actual results to differ materially from thosedescribed in these statements. Forward-looking statements regarding the timingof developing, testing and releasing existing and new products, of marketing andselling them, of deriving revenues and profits from them, as well as the effectsof those revenues and profits on the Group's margins and financial position, areuncertain because many of the factors affecting the timing of those items arebeyond the Group's control.The Bluetooth trademark and logo are registered trademarks owned by theBluetooth SIG, Inc.

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