MMA seeks feedback on Bluetooth marketing guidelines

by Jacquie Bowser, Brand Republic 29-Aug-08, 11:45
LONDON - The Mobile Marketing Association has released a set of European Bluetooth marketing guidelines for public consultation.
The guidelines provide recommendations and best practices to companies that want to use Bluetooth-based marketing techniques.
Topics covered include the advantages and uses of Bluetooth marketing and guidelines on delivery, content and legislation.
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Laura Marriott, MMA President, said: "Bluetooth has several clear advantages that make it an attractive way to distribute content but must have consistent deployments.
"As with other forms of mobile marketing communication, it is important to provide guidelines that ensure a positive user experience."
The public may comment on the guidelines until 5pm on September 26 2008. All feedback will be considered for possible inclusion in the final version of the guidelines, which are scheduled for release in October 2008.

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