Mobile Marketing Innovative Advertising

The modern consumer is presented with all sorts of advertising on TV, the radio, the internet and print every day. The challenge for advertisers today is to find ways in which to make significant and lasting connections with their target market. In conjunction with traditional forms of advertising, new methods, such as mobile marketing, are increasingly becoming critical ways to make these connections.
Bluecasting is gradually gaining ground as a common term for the provision of any small digital media to suitable media-playing enabled devices over Bluetooth® via the OBEX protocol. Where by "small digital media" does not exclusively mean advertisements but could include photos, podcast style audio content, video, mobile ticketing, games (especially those written in J2ME) or even other applications.
Bluecasting was introduced by Filter UK, a company in England that has developed a mobile marketing platform of the same name.
Bluecasting in Canada
Mobile messaging via Bluetooth technology has been utilized in Canada by some of the world’s largest and most influential companies. In fact, some “world firsts” have taken place in Canada in regards to mobile messaging via Bluetooth technology. During the spring & summer of 2007, live news, sports and business headlines were transmitted to literally hundreds of thousands of handsets at Pearson International Airport via Bluetooth technology. This use of Bluetooth took mobile messaging via Bluetooth technology to as-yet-unseen new levels of importance in everyday life. Mobile messaging via Bluetooth technology has now gone from simply being able to send ads and promotions to a consumer’s handset to being a way for people to get news and information that is important to them.
Promotional opportunities abound with the advent of Proximity Marketing and mobile messaging via Bluetooth technology, providing the ability to deliver a wide range of multimedia content to promote your brand or supplement an existing promotional campaign. Some examples of promotional opportunities are:
Multimedia promotional videos
Still images and text messages
Event Reminders (placed directly into the calendar of the recipient)
Ringtones and MP3 audio files

www.bluespotmedia.ning.com