Broadburst Technologies Moves Into The Neighbourhood, Brings Mobile Marketing To The Masses

By Dave Forde • November 24, 2008
New mobile players are about to shake up the game, and the fight between Research In Motion’s Blackberry and Apple’s iPhone keep consumers shopping. This of course translates into opportunities for advertisers to get their message to the connected world. Vancouver-based Broadburst Technologies has now made available their Bloothooth Broadcast Network in downtown Toronto at 40 Gateway Newstands as part of Phase 1. Transmitters are positioned in high traffic areas and deliver interactive services and content to mobile phones.
“We have already received calls from companies interested in taking advantage of the new network to reach out to mobile customers,” said Noah Aychental, Vice President of Marketing and Promotion for Gateway Newstands. “Our traffic numbers speak for themselves, as millions of people pass by our stores everyday, and with an enticing mobile offer we can now connect advertisers to a very targeted mobile phone audience.”

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