“Double-Digits Pledge” is an innovative sales promotion launched by Mobile Posse, a provider of content and advertising delivery solutions for mobile, to allow advertisers try idle screen advertising risk-free. The new solution has been developed for agencies and brands looking to extend their advertising campaigns to mobile. Participating advertisers are guaranteed a minimum 10% click-through-rate (CTR) on campaigns delivered via the Mobile Posse platform. The company also claimed that it will refund the advertising fees for ads that do not generate the promised consumer response, to the advertiser.
“In a tough economy, marketers need to make every marketing dollar count,” said Bill Jennings, Chief Revenue Officer of Mobile Posse. “We are pleased to be able to offer agencies and brands an economical and risk-free means to pilot idle screen mobile advertising campaigns.”
Mobile Posse is a leading provider of idle screen advertising solutions in the U.S. Commercially deployed with both national and regional carriers, Mobile Posse’s advertising platform proactively delivers content and programming to the home screen of the mobile device. Users opt-in to the service and receive free content like weather, trivia, and celebrity gossip, in addition to valued offers including coupons and discounts.
Users of the Mobile Posse solution receive informational and entertainment content in exchange for viewing occasional promotional offers. The platform delivers mobile content directly to the idle screen of the mobile device when not in use. Phone calls, text messages, and mobile web browsing are never interrupted, ensuring a superior user experience. The service is free for users and also to those that do not have a data plan.
In a survey of Mobile Posse users, over 65% were highly satisfied with the mix the content and offers delivered, and over 75% would recommend the service to a friend.
“Idle screen advertising is the cutting-edge of mobile advertising technologies,” said Jon Jackson, CEO of Mobile Posse. “Our platform proves that mobile advertising – done right – provides unmatched value per advertising dollar spent. We invite advertisers to experience the performance of our solution first-hand, risk-free. If your mobile ad doesn’t perform – you don’t pay.”
Mobile Posse’s Double-Digits Pledge will be available to customers placing advertising insertion orders between January 15, 2009 and March 1, 2009. The offer is open to new customers only, and additional restrictions may apply.
“Advertisers can leverage the platform to quickly and easily deploy graphical and interactive mobile advertising campaigns to consumers. Sophisticated targeting capabilities allow advertisers to effectively reach their desired target market, to maximize consumer response. For example, a coupon promoting 10% off a lunch special at a local restaurant can be delivered at 11AM on weekdays. Consumers can also easily re-engage with the offer at any time during the promotional period through the application’s Recent Offers Menu. The flexibility of the platform makes it an ideal mobile complement to existing campaigns, capable of supporting virtually any product or service,” according to the company release.
Earlier this month, Mobile Posse had partnered with Distributive Networks to offer free informational and entertainment programming such as Celebrity Gossip, Fortune Cookie, Horoscopes, Jokes, Movie Buzz, Quirky News, Sports Trivia, Word of the Day, etc. to its users.
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