Tuesday, January 20, 2009

Colgate Get the Smile Bebo.com Campaign

Saw this digital ad on the tube in London for Colgate:

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The interesting thing is that they are using a URL for a profile on the bebo social network at the bottom of the ad.

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The profile is www.bebo.com/getthesmile which is full of competitions, videos, photos etc around the campaign. First example I have seen of a brand using Bebo like this.

Bebogethesmile

www.bluespotmedia.ning.com

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