My previous post on the sharing of mobile campaign metrics - or the lack thereof - was warmly greeted by this news from Ace Marketing & Promotions.
FROM MarketWire… Ace Marketing & Promotions Inc. announces the campaign results of their “ROCKZIMITY MARKETING” (bluetooth program) launch with Def Leppard (concert) at Joe Louis Arena on Aug 23.
ROCKZIMITY (bluetooth) hot spots were active in a few key locations around the venue and delivered everything from, videos from the show, ringtones, wall papers and two fans even won a trip to the Sparkle Lounge to meet Def Leppard. Michael Trepeta, President for Ace Marketing, stated, “ROCKZIMITY (bluetooth program) interacted with over 1,648 unique devices — that means 18% of the entire audience; we had 62 rejections all night that means we positively engaged 93% of fans that were presented with the content,…”
Not too shabby reaching 18% of the 9,000+ concert goers - plus the conversion rate on the “Accept” bluetooth communication portion of the bluetooth process was impressive. However, it would be helpful to see the conversion rate for the ACTUAL downloads that occurred after users did accept the Bluetooth connection request. In my mind, this would give me some indication as to whether the concert goers were confused by the incoming bluetooth communication (because so new) and just hit “yes” OR they felt comfortable using the handset to follow through on the mobile download experience. I would also want to know if the content being offered was premium or free.
http://www.bluespotmedia.ning.com/
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