Samsung Embeds Shazam in New Handsets

Mobile music discovery provider Shazam has embedded its technology in the Samsung Beat DJ (M7600) and Beat DISC (M6710) handsets announced earlier this week at Mobile World Congress. The phones will initially include Shazam’ ‘Find Similar’ and ‘Find Tag’ features to give customers an even better music experience. The Beat DJ goes on sale in April, the Beat DISC in May. The Find Similar feature uses Shazam’s collaborative filtering technology to offer customers other tracks they might like based on the individual track they’ve just tagged. When an end-user tags a particular track, recommendations are provided for similar tracks, based on the behaviour of more than 35 million other ‘Shazamers’ around the world. Find Tag enables users to trace details of existing tracks on their phone where all or some of the information is missing or incorrect. By selecting a track within the Find Tag feature, the song is analysed and the correct metadata, including title, artist, album and genre, is returned and the information added to the track. Shazam says that Find Tag enables users to fully explore their collection from searching, sorting or creating a playlist by artist or genre to enjoy a deeper engagement with all their music. It adds that the feature does not work on DRM-protected files, that it has to be done one track at a time, and that it cannot replace or overwrite album artwork. “We’ve been working with Samsung for several years and our service has been embedded in many of their handsets,” says Shazam CEO Andrew Fisher. “We’ve worked closely with Samsung to incorporate feedback on how we could build on the existing Find Music service, and these new features for Samsung’s latest handsets offer an even greater music experience for their customers.”

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