One-Day "Crash Course" on Mobile Marketing - Leveraging Experience of Leading Firms

By Nurul Haque
According to a new research by Pew Foundation, mobile devices will become the primary Internet access platform for most people in the world by 2020. The survey conducted among Internet leaders, activists and analysts showed that they expect major technology advances as the phone becomes a primary device for online access, voice-recognition improves, artificial and virtual reality become more embedded in everyday life, and the architecture of the Internet itself improves.
The research from Pew Foundation will join many other research reports that estimates that mobile will the primary source of accessing Internet in next few years and mobile Internet will witness explosive growth. However, these reports also agree on the point that majority of companies and marketers do not fully appreciate the significance and opportunity of this emerging platform and are not forthcoming in adopting the medium.
To educate companies and marketers about mobile Internet and mobile marketing, Local Mobile Service, an Opus Research advisory service, has organized Internet2Go: Conversations about Mobile Marketing, a one-day crash course in mobile marketing, featuring case studies and real data from the leading companies on the front lines of the mobile Internet. The event aims to bring together search engines, ad networks and technology providers with agencies in a more conversational setting. The emphasis will be on practical information and case studies.
“We created an event that will show mobile is working and delivering great ROI for advertisers today,” said Greg Sterling, Senior Analyst with Opus Research’s Local Mobile Search advisory service. Senior Analyst Greg Sterling is founder of Sterling Market Intelligence, focusing on the Internet’s impact on local consumer and advertiser behavior.
“We also wanted the emphasis to be on real case studies and practical information, rather than hypothetical or abstract discussions,” added Sterling.
Scheduled to be held at Mezzanine in San Francisco on January 29, 2009, the event is designed for marketers, agencies and others who are interested in but not yet deeply involved in mobile marketing. The event will feature a range of panel discussions and presentations that offer practical information and case studies from the leading mobile firms and platforms in the market today.
Various sessions that are a part of this one-day event will discuss topics such as removing roadblocks to mobile marketing, integrating mobile with traditional media campaigns, SMS - Not Sexy but Effective and Voluminous, search marketing in a mobile environment and mobile ROI.
One of the sessions will also feature a “Mobile Creative Showcase” that will highlight compelling mobile ad campaigns utilizing all platforms, from SMS to mobile video.
The event’s sponsors include Yahoo!, JumpTap and NearbyNow and will feature executives from AdMob, Ansible, AOL/Platform-A, ChaCha, Google, HipCricket, JumpTap, Microsoft, NearbyNow, Quattro Wireless, Verve Wireless, Yahoo! and others, speaking at the event.
Local Mobile Search analyzes and quantifies business opportunities at the nexus of mobile search, location-based services and geo-targeting. Founded in1986, Opus Research, enables conversational access technologies and markets.
Source: Local Mobile Search
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