My Martin Luther King moment

I am happy to join with you today in what will go down in history as the greatest demonstration of consumer freedom in the history of our nation.
I have a dream that one day…
- The mobile phone will serve as universal remote control to all transactions, banking, personal and internet communications and combine all feature sets of modern day technology to replace or complement computer desktops and laptops.
- All television commercials will have sms call to action. I believe this will once again place relevance to television advertising where consumer convenience is placed as top priority.
- That mobile networks, banking institutions and courier services could work together to enable smoother transactions where consumers would once again have time to spend on more important things in life.
The idea is for a (television) commercial to drive a call to action via sms to place an order. The order will be processed via the mobile network where the user could be identified, bank account looked up and the amount debited from the account automatically. The sms will determine whether the consumer requires delivery and a phone call would confirm delivery of the product.
- The television would be connected to an online profile where keywords or tags would determine the display of relevant commercials on television. This will be aid toward the death of mass marketing and a giant leap toward relevance marketing.
Relevant advertising would improve sales for the product suppliers and the mobile phone purchase mechanism would increase instant gratification purchasing.
- The weekly subscription plague of ringtones, love messages, naked women, cheap talk and tarot readings would find a better business model where the fine print wouldn’t be invisible to even someone with 20/20 vision. I believe there is a market for it, but due to their underhand tactics their approach borders on fraudulent.
- Our mobile phones would serve as debit / credit card, driver’s license and ID. I was told that this would be problematic due to security reasons, but you have to protect your wallet anyway, don’t you?
- It will become law for vehicle registrations to be connected to the mobile phone and bank accounts in order for traffic violations to be registered automatically and fines deducted from the owners bank account immediately.
This would ensure a more loyal and safe approach to driving, decrease road accidents and would relieve our taxes because of the government’s inability to retrieve its outstanding debt.
I have a dream that one day my children will live in a nation where they will not be preoccupied by the questions posed to us as consumers, but that they will live by the answers that technology provides.
I have a dream today!
Do you?

http://bluespotmedia.ning.com/