Leading Mobile Marketing Company Adds to Technology Team to Drive Next Phase of Solution Development and Implementation

HipCricket, a pioneering mobile marketing company, today announced the appointment of Greg York as vice president of engineering. A mobile technology veteran, York will play an integral role in helping the company evolve its solutions to build on its leadership position.
York served as the vice president of engineering at VoiceBox, a leader in voice-led mobile search for the automotive and telecommunications industries. Previously, he was vice president of technology at GiftCertificates, a top provider of e-commerce gift card solutions. While at GiftCertificates, he created gift solutions for consumers and incentive management solutions for businesses including T-Mobile, Cingular and Coca-Cola.
Earlier, at Ontain, York led the technology organization for a startup company creating and integrating mobile ordering and financial services solutions for major brands such as Boston Market, McDonalds, Starbucks and Subway.
“Greg’s multifaceted experience and strategic technology skills will be a great asset to HipCricket in the continuing development and implementation of the HipCricket system and related products and services,” said Eric Harber, HipCricket president and chief operating officer. “More and more, major consumer brands and broadcasters are turning to us for solutions that may begin with SMS and include a WAP site, mobile advertising and interactive online development. Greg will be a key player in enabling HipCricket to bring strategic offerings driving revenue and engagement for our current and future customers.”
“HipCricket has been recognized by many, including CTIA and NeuStar, as a pioneer,” York said. “The HipCricket system provides industry-leading flexibility, measurability and usability. I’m pleased to be joining the HipCricket team and its talented team of developers who are playing a big part in delivering revenue today for its clients and enabling broadcasters and brands to measure the ROI of their marketing campaigns, while building listenership, viewership and loyalty.”

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