Deschutes Brewery's new mobile marketing tool

Thirsty Central Oregonians gather around the Deschutes Brewery Big Barrel at the Bend brewery Tuesday. The wooden barrel has 16 taps serving eight Deschutes Brewery ales.
The mobile beer barrel served Central Oregonians before heading to Portland, after which it will travel to Seattle, where it will park at the Seattle Oktoberfest on Sept. 21. The huge beer barrel will tour Seattle for six weeks in a marketing effort to promote the Bend beers through word-of-mouth advertising, said Paul Evers, the president of tbd advertising, Deschutes Brewery’s advertising and marketing company. Evers could not disclose the cost to build the barrel, which was designed by a Los Angeles fabricator and finished in Bend, but said it was significantly less than a traditional advertising campaign in the Seattle area — one of the brewery’s largest markets.
Deschutes Brewery President Gary Fish also will travel to Seattle for Oktoberfest, Evers said, along with a brewer and other staffers representing the Central Oregon product.
Future Big Barrel appearances will include local events, charity events and a showing in Portland’s trendy Pearl District to promote the new Deschutes Brewery pub that will open there next year.

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