Comments from SVP Stephen Burke on allwords uncovered article

Posted by Bena Roberts on Feb 27, 2009 9:35
Tags: allwords, mcn, mobile advertising, Mobile Search
Stephen Burke the SVP of Marketing at MCN has contacted me with regards to this article I wrote http://www.gomonews.com/mcn-allwords-mobile-advertising-uncovered/
He has a couple of points that he would like me to address. Firstly he asks if I do this again in English and the answer is “yes” I will. But, getting help from a vendor always dilutes analysis that should be on the edge. But ofcourse I will do it again in English as this is really about promoting mobile advertising as an eco-system.
But in short:
1. allwords is a TM and I wrote AllWords which is wrong. That will be corrected in the article.
2. Keywords is not packaged by group or association only by category.
3. (Directly from Stephen)
I would hope that you, of all reviewers who has a functioning knowledge of the importance of metadata, would at least note that a core of the system is based on leveraging that metadata directly—not through some central index—and that is what makes category purchase possible and effective
4. allwords is available with 4 vendors not 2 and I missed Tele2 and Avea.

OK. So, my aim is not to upset anyone with this analysis. But I love your feedback and comments and corrections. Thank-you Stephen and AdMob is next.

http://bluespotmedia.ning.com/