Zoom Media & Marketing has announced the launch of a fixed indoor Bluetooth advertising network in more than100 bars and restaurants throughout New York, Chicago and Los Angeles.
Working in partnership with Kameleon Technologies, a leading provider of Bluetooth media hardware, software and content, the network will consist of 36” x 22” illuminated backlit boards equipped with a Kameleon Mobizone device that allows consumers to download free multimedia content to their Bluetooth-enabled phone.
“With over 70% of new phones being Bluetooth enabled, Bluetooth marketing will continue to be a growing, dynamic and unique way for advertisers to engage consumers," said Lee Levitz, vice president of marketing at Zoom Media & Marketing. “Now we can offer our advertisers the opportunity to ‘broadcast’ free ad-related content like video trailers, music tracks, movie previews, sports clips, and coupon offers to complement their in-bar campaigns.”
“The Zoom partnership is an exciting opportunity for us to showcase our Bluetooth mobile technology and services,” said Patrick Nagle, CEO of MobiZone Inc. “We can monitor download ‘accepts’ in real time and report to advertisers a quantification of the results. Additional mobile services like SMS links and WAP links can also be added into the content offering so that advertisers can gauge immediate calls to action and connect with interested customers.”
Levitz added that Zoom’s network of restaurants and nightclubs are perfect locations for the Bluetooth billboards because of the high traffic levels, and ability to attract affluent, young, trend-setting consumers that often spend long periods of ‘dwell time’ around the boards with their mobile phones.
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