Bluetooth Marketing - The Mobile Figures

Anytime, anywhere, always on, always available… Mobile allows a brand to connect with its consumer like never before, a dialogue based on relevance, engagement and consumer opt-in. Mobile is positioned to become the world’s leading media and become the first screen for connecting the brand to the consumer. With more than 3.4 billion mobile subscribers worldwide, compared to only 1 billion PCs, mobile is rapidly becoming the media of choice for brands and consumers around the globe. It is a means to access the majority of the world’s population in a highly contextual and relevant consumer-driven interaction.
http://bluespotmedia.ning.com/