I came across a post this morning on the ZestAd Mobile Advertising Blog that clearly lays out 5 serious problems with mobile advertising. They put together this list as a follow-up to an earlier post that has some other great info worth reading as well.
- Misleading (mostly porn) ads leading to innecessary clicks.
- Advertisers getting charged for fraud clicks?
- Taking user clicks directly to those pages which charge the user
- Auto Redirection to Landing Page
- Expired Ads
With Mobilytics, we address #2 by providing advertisers with details not shown by the ad networks in their reports. The ad networks must be help accountable, and I agree with Zest Ads assertion that the MMS code of conduct needs to be updated.
Time to update the Mobile Marketing Association Code of Conduct?
I think it is high time that MMA take notice of such bad practices, updates its Code of Conduct, and inform all stakeholders in this ecosystem to avoid such practices.
Players in the mobile advertising ecosystem must behave responsibly otherwise the medium will loose its credibility with advertisers. Given the tough economic climate and recession in several countries, advertisers might start expecting the rates to be further commoditised or might just stop using this medium until credibility is re-established.
Head over to the post and read through. They go into some detail and show examples.
Zest Ads is a performanced based mobile ad marketplace I had not heard of before. I’ll look deeper and do a followup post in the near future.
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