Sherbert Interactive Adds Mobile Marketing to Expanding List of Services - by Sabin Densmore

Local mobile services are falling short in consumers’ eyes. Sherbert Interactive will help companies discover ways they can reach their customers in a channel through which they want to be reached in order to promote and develop brand trust. BEVERLY, MA (PRWEB) August 17, 2005 — Continuing to raise clients’ expectations, Sherbert Interactive will begin providing targeted mobile marketing and development services in September, 2005. Designed to take advantage of the current trends in mobile device use, Sherbert Interactive will help clients create, design, develop, and launch a mobile marketing plan that best serves theirs and their customers’ needs. Studies have shown that mobile device users prefer receiving local alerts — driving directions, restaurant reservations, and weather reports — yet only 2% of those surveyed said they had local services readily available (TNS Telecoms study). Text-messaging continues to be one of the most popular uses of mobile devices in adults aged 18 - 27 (Pew Internet & American Life Project). There are opportunities for communicating with customers through opt-in text messaging or providing mobile versions of valuable information services. With Sherbert Interactive, companies can provide immediate, on-demand services and products for their customers — existing and future. While a mobile marketing plan isn’t for everyone, it can be a viable avenue for customer retention, branding, and value-add services, especially for those companies in travel, entertainment, media, and information services looking to capture the local or young adult market. About Sherbert Interactive Sherbert Interactive provides creative and technical services to companies who expect more from their creative partners. We provide web design, content management solutions, e-commerce development, interactive marketing, information architecture, brand development, mobile marketing and development, and search engine optimization — all with passion, enthusiasm, imagination, and dedication to doing great work.

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