With so many options available, choosing a mobile marketing partner can be an overwhelming task and more so for someone who isn't familiar with this marketing platform.
There are several factors that you must take into consideration when looking for the ideal mobile marketing partner.
First things first. You need to determine what capabilities you're looking for. How is a mobile marketing partner going to help you reach a mobile market? Several experts have made it know that finding the right mobile marketing partner will make the difference between a successful marketing campaign and a dismal flop.
Below are a few, key elements to keep in mind when looking for the right mobile marketing partner. Keep your requirements in mind as you evaluate a potential partner.
- Ask your prospect for a sample list of companies that they have worked with in the past. Better yet, check out their website. The companies as well as the brands they have launched are as just as important as the total number of client. Look for quality and quantity.
- Different kinds of businesses have different mobile marketing requirements. If you are looking for specialized service, determine to what extent the mobile company is focused on your specific niche. Large brand marketers would require a mobile partner who can provide a mobile program that works in tandem with the already-existing communication channels. Non-profit organizations would need to look for a mobile partner that comprehends the nature of donor management and fundraising.
- If you're the type of person who appreciates personalized service, make several phone calls and send a few emails. You'll know immediately if they provide quality service. Not all mobile companies assign a dedicated support person for each client. Check out their website's customer care resources. Are you even able to contact them by phone?
- The different types of services offered will depend on whether the partner company is an aggregator or a mobile agency. If you require help to bring your mobile program to life, ask them if they will provide the necessary web-related development or at least guide you through the process. While some mobile companies restrict their services to only connectivity, others will complement their service by providing strategic and creative direction to your mobile marketing endeavor.
If you are planning on launching a global or nationwide campaign, it's important to find out which other wireless carriers you will have connectivity with, whether directly or indirectly. Equally important, if you use the services of another carrier, find out about standard and premium rates.
Written by: David C Skul - CEO
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