Campaigns Watch’ Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

Tuesday, January 13, 2009
By Nurul Haque
AT&T has partnered Share Our Strength, an national organization dedicated to ending childhood hunger in America, to participate in its campaign ‘Operation No Kid Hungry’ to raise funds to help end childhood hunger and encourage Americans to hold food drives. The campaign started on January 13 and is open till March 1, during which time, subscribers across all major mobile operators in the U.S. can donate USD 5 to Share Our Strength by text messaging “SHARE” to 20222. AT&T has announce that it will match donations up to USD 100,000.
“We’ve seen a dramatic jump in the need for food assistance in the last six months,” said Bill Shore, founder and executive director of Share Our Strength. “Some food pantries we fund had a 40- to 50-percent increase in demand — much of it from working families and people seeking help for the first time.”

Share Our Strength Website
Share Our Strength is asking people to send a text donation and hold food drives to help feed those in need. Food pantries and food banks especially need foods rich in protein, such as peanut butter and canned tuna, chicken, and salmon. U.S. president-elect Obama has pledged to end childhood hunger by 2015 during his presidential campaign. He has also called for a national day of service on January 19, Martin Luther King Day. The national text-donation campaign is made possible through the Mobile Giving Foundation.
Users can text ‘HELP’ to 20222 to find out more about the campaign and can unsubscribe at anytime by texting ‘STOP’ to 20222.
“As a proud participating sponsor of this Share Our Strength program, we are pleased to offer AT&T’s expansive resources — our vast network of wireless subscribers, 300,000 employees and dedicated AT&T Pioneer volunteers — as part of a greater effort toward eliminating childhood hunger,” said Ralph de la Vega, president and chief executive officer of AT&T Mobility and Consumer Markets.
In conjunction with the text donation program, AT&T Pioneers - the industry’s largest employee and retiree volunteer organization - are leading a nationwide, AT&T employee food drive to benefit community food banks that serve America’s children in 32 major metropolitan areas. The first AT&T food drive will start on January 13 across six cities - Atlanta; Chicago; Dallas; Hartford, Connecticut; Sacramento, California; and Washington, D.C. The remaining 26 cities will launch their food drives on January 19. More than 12 million children are at the risk of hunger in the United States.
Share Our Strength will use the fund raised to support its national work to end childhood hunger, which finds ways to feed the hungry in the communities, funds the most effective anti-hunger organizations in each state, and makes the most of state, federal, and local resources.
Source: Share Our Strength

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